BlueFlyers Bluetooth Proximity Marketing
Press Releases
Software Update Released
Dec 16, 2007
A software update has been released for BlueFlyers and BlueAgent Bluetooth Proximity Marketing units.
An HTTP web server has been added to BlueFlyer units allowing direct configuration of the units via
an Internet browser. Previously available FTP access is still provided. The new web interface allows easier
remote management of your Proximity Advertising campaigns.
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Software Update Released
Nov 23, 2007
A software update has been released for BlueFlyers and BlueAgent Bluetooth Proximity Marketing units.
Multiple BlueFlyers Bluetooth Proximity Marketing units can now be networked together. This allows
multiple BlueFlyers to work together to cover a larger area, such as a mall or stadium. Each unit locates
bluetooth enabled mobile cell phones and devices in proximity to the unit and transfers your advertisement
to those customers. Units share transmission logs so that the same customer is not contacted multiple times
for the same advertisement.
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Software Update Released
Oct 23, 2007
A software update has been released for BlueFlyers and BlueAgent Bluetooth Proximity Marketing units.
Capability for remote access via FTP to BlueFlyers Bluetooth Proximity Marketing units has been added.
Upload new ad campaigns to BlueFlyers in remote locations over a network connection using FTP.
Bluetooth transmission logs can also be downloaded from the BlueFlyer units using the FTP connection.
Keep the content of your Proximity Advertising campaigns fresh by uploading new ads frequently.
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Introducing BlueFlyers: A Bluetooth Proximity Marketing System
Aug 12, 2007
The BlueAgent Real Estate Bluetooth Advertising unit has been modified to serve the needs of the
advertising community at large. The BlueAgent is specifically designed to send realtor business cards
and track campaigns by property address. The BlueFlyers has been generalized for use in any location -
malls, groceries, bars, theaters, outdoor public events... any location where customers will have
cell phones and advertisers have a message to send to them.
BlueFlyers will actively search for Bluetooth enabled cell phone in proximity to the unit and
send advertisements to the device located. Images, mp3s, and jaavscript applications can be sent.
Bluetooth proximity advertising is more environmentally friendly than paper flyers and more cost effective.
There are no recurring costs with BlueFlyers.
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Introducing BlueAgent: Replacing Paper Flyers with Electronic Flyers
Mar 13, 2007
BlueAgent transmits electronic house flyers directly to prospective buyers' Bluetooth cell phones,
laptops, PDAs, Blackberries, or other portable devices.
Flyers can contain all information found on paper flyers - pictures, house descriptions, and contact
information. Plus audio, video, business cards, and reminders stored in the cell phones' calendars!
Not only will BlueAgent replace real estate flyers in their typcial locations, but BlueAgent goes
places paper flyers aren't practical. Send flyers to boaters from homes on lakes, rivers, and canals, and
to golfers playing a round on their favorite course!
Send animated GIF files to show pictures of the home's best feaures as well as provide a text
description of the house and contact information.
BlueAgent can also transmit an FM audio tour of the house letting you tell buyers about all
the great features the home has to offer.
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